/etc/release
I just found out which package takes care of the /etc/release file: it's SUNWsolnm*. So, this file actually will get updated when a new release comes by.
$ cat /etc/release
Solaris 10 10/08 s10s_u6wos_07b SPARC
Copyright 2008 Sun Microsystems, Inc. All Rights Reserved.
Use is subject to license terms.
Assembled 27 October 2008
* SunSolve account needed